Man, Apple is really testing the waters to see if people are down to pay $1,100 for their new iPhones. Tim Cook (CEO of Apple) took the stage to show of the new iPhone Xs and iPhone Max. The phones are the most expensive yet and Tim boasted about the size increase of the display screens but how it doesn't effect the overall size of the actual iPhone. The new phones are gold and basically have an edge to edge screen. The edge to edge screens are something that iPhone hasn't really dabbled in yet, but androids such as LG and Samsung have.